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Description
Evaluate product name candidates against audience fit, clarity, pronunciation, distinctiveness and decision criteria.
MAIN FEATURES
- Create and maintain Naming Projects and Name Candidates.
- Connect and monitor Decision Criteria and Audience Fit Reviews.
- Coordinate Clarity Checks and Pronunciation Checks.
- Review and improve Shortlist Rounds and Final Decisions.
- Naming comparisons are internal decision records and do not perform trademark, legal, domain or marketplace availability checks.
- Work with realistic English-market DEMO records and localized versions in all 17 interface languages.
- Move to an empty PROD environment when you are ready to enter your own records.
- Search, create, edit and delete records across every functional area.
- Choose visible fields separately for DEMO and PROD.
LOCAL ARCHITECTURE
- Runs from one autonomous HTML file in a modern browser, including offline use.
- Stores records locally and keeps DEMO, PROD, preferences and appearance isolated.
- Creates portable backups with selectable scope and optional password protection.
- Requires no hosted account, activation, licence code, installation or recurring subscription to operate.